Marketing your property correctly is equally as important to us as it is to you. It is all about reaching the right people at the right time. The greater the number of happy guests who rent your cottage, the more revenue we generate for you and us. We constantly strive to create the most attractive message through a wide range of media reviewing the effectiveness to make sure we get it right.

We are immensely proud of our brochure which is published yearly and strives to stand out from the crowd with regards to quality and ease of use. Accurate descriptions, excellent photography and user-friendly icons make for straightforward browsing and, therefore, bookings. An equally effective brochure supplement called ‘lookout’ is printed quarterly so our new owners, who missed being in our main brochure will have their holiday home details posted to potential guests.

Sixty eight per cent of our guests return year after year and this is increasing. Their continued desire to book with Aspects is testament to the excellent care and attention they receive and the comfort, quality and presentation of the properties. We use email to regularly touch base with our loyal customers and past enquirers, offering incentives to stay in Cornwall with special emphasis at key points of the year.

At Aspects we still believe in being more than a dot.com business which is why we invest in targeted and enticing messages through newspapers, magazines, PR and static advertising. Using captivating visuals and well thought out copy, we draw focus to Cornwall and our brand with its great choice of properties. As a Visit Britain Quality Accredited Agency, we also feature in Visit Cornwall’s online and offline marketing initiatives and support local events across Cornwall, thereby increasing our visibility to tourists already staying in the county.

It is no accident our website is regarded as one of the industry’s best, both for ease of use and information; we have spent an incredible amount of time, thought and money getting it right. The website receives over 500 visitors every day and with it being so easy to look, browse and book, we see an exceptionally high ‘look to book’ ratio.

Google, Bing, MSN, Yahoo and other search engines all need to be mastered in order to ensure Aspects’ website link appears on the first page. To achieve this, we work closely with a nationally renowned web marketing firm offering fresh, progressive and proven ideas as well as having a bright and innovative in-house expert in search engine optimisation, social media and e-marketing ensuring we always remain ‘bang on trend’.